How can we promote our vision?

By Claiming Our "Place in the Sun"

The City of Kamloops needed millions of dollars in new provincial funding to complete their $30 million expansion of its Tournament Capital facilities.  They needed to know how to achieve this goal and get the community excited about their vision for the future.

Our research and insight into community assets enabled us to apply a destination marketing paradigm to this assignment and express what municipal leaders envisioned for the community's future.

The flash movie " Place in the Sun" succeeded in presenting the City’s priority funding needs to the BC government while also conveying the community vision to residents, businesses and potential tourists.

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Services Provided

Communications Strategy
Macromedia Flash Presentation

Results

BC's Premier Gordon Campbell referred to Kamloops as “The Place in the Sun” and said that Kamloops  “was one of two cities in BC to have its act together”.  Within 60 days, Kamloops received $6 million toward recreation infrastructure from the Province.  For several years, this flash movie has continued to play a major role in attracting investment and marketing tourism to Kamloops.

        $6 million!  We could not have done it without you. Not only did you deliver on time as promised,
        the quality and content exceeded our expectations! And it keeps delivering results."

                                                                                             Jeff Putnam, City of Kamloops