Interior Health Authority – Recruitment Video

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Strategic Thinking:

Physician Recruitment is an extremely competitive business. Communication Solutions was contracted by Thompson Health Region (predecessor to Interior Health) to plan and implement a multi-facetted marketing communications program designed to recruit psychiatrists from urban academic centres required to fulfill the BC’s government’s Riverview Hospital downsizing.

Creative Solutions: 

Communication Solutions created a “circle of support” of psychiatrists committed to influencing others to consider the professional opportunities at a new psychiatric centre in Kamloops,  developed advertising for physician journals, developed a video on CD-ROM format and arranged for this video to be included in all delegate bags at the Canadian Psychiatric Association Annual Conference.

Tangible Results: 

Over 65 qualified candidates from across Canada enquired about the psychiatry positions and three psychiatrists relocated to Kamloops within the year.  This program won two national public relations awards in 2003.  The materials developed for this program are currently being used and re-purposed by Interior Health in its ongoing recruitment of physicians and allied health professionals.

Client Quote: 

“ This is a very competitive environment and professional physician recruitment agencies are very expensive.  The quality of this campaign provided professionalism and credibility to our organization – two factors that are very important to our target audience.  This campaign has prompted us to look at how we can apply these strategies and techniques to our future recruitment efforts.” 

Dr. David Poulin, Director Medical Services, Interior Health

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