Interior Health Authority - Magazine Ad

Strategic Thinking:

Interior Health needed a way to attract and recruit psychiatrists from urban academic centres, in a highly competitive physician recruitment and retention environment.

Creative Solutions:

This 4-colour magazine ad was part of an extensive multi-media campaign designed to highlight professional opportunities and lifestyle benefits of Kamloops.

Tangible Results: 

Over 65 qualified candidates from across Canada enquired about the psychiatry positions and three psychiatrists relocated to Kamloops within the year.  The Campaign was the Winner of the Canadian Public Relations Society Award of Excellence in Marketing Communication in 2003.

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