As of March 2010, over 14 million Canadians had Facebook accounts (out of more than 50 million users worldwide).
If applied strategically, social media can enhance exposure of an issue and improve engagement around specific health-related topics.
The Quit Now campaign through the BC Lung Association uses a sound engagement strategy which expands the reach of the message and uses the audience’s own voice for authenticity.
There is minimal cost to accessing social media channels, however, adding social media to the marketing mix requires the dedication of human resource time on a regular basis.
Designed by CSI Communication Solutions Inc. Powered by SiteCMTM— web content management made easy by ideaLEVER Solutions.