Selling Access to Everything

With 4,270 acres of skiable terrain, 37 km of Nordic trails, a championship golf course and nearby lakes, Sun Peaks is a jewel in the mountains. ELEVATION Sun Peaks offered prospective new home owners the opportunity to ‘own’ access to every ski run and every sunset. Our brand development process identified “Access Everything” as the core proposition for the first multi-family development at Sun Peaks Resort that paired high alpine views with easy access to all resort facilities.

We designed the brand for this development as well as all marketing assets including market-ready site plans and floorplans, website, site signage, sales kits and specifications book. Supporting the realtor Sotheby’s International Realty Sun Peaks, we designed all advertising and e-newsletter campaigns.

This development advanced to pre-build sales but was later replaced, on the exact same site, with townhome-style units offered for sale as Altitude – which sold out in a record breaking 48 hours of pre-build sales.