Transforming a Downtown Parking Lot into A Premier Business District
Communication Solutions was the preferred marketing partner for Invictus Properties and A&T Project Developments to express their vision to transform this downtown Kamloops property.
Guiding the team through a brand strategy process, we provided insights into target audiences, core brand propositions and the desired brand tone then proposed naming concepts that met the brand criteria. In the end, The HIVE Kamloops was embraced as the new identity for the transformation of this city block bringing together premium spaces for future focused businesses and individuals. Our brand strategy and core marketing messages ensured both immediate and long term relevance along with the ability to market either commercial, retail, residential or the common realm benefits of this development.
Communication Solutions then developed all marketing assets related to the first phase of this development, including market-ready floorplans, website, site signage, media relations, advertising and sales and leasing information packages.
We continue to support the development partners through continuous updates to marketing assets for Phase One, reflecting new owners/tenants who have chosen The HIVE for the future of their business and the real time space availability with multiple demising options.
Future phases of The HIVE will reveal the collective vision of the development’s brand.